Staff at Hakuhodo Digital's digital marketing agency in Indonesia. — Photo courtesy of Hakuhodo Digital

Japan’s second largest advertising company Hakuhodo Digital is expanding its presence in Viet Nam with the launch of a full-service digital marketing agency, Hakuhodo Digital Vietnam, headquartered in HCM City.

The agency, which officially commenced operations this month, provides a full complement of digital marketing services, from digital strategy planning and creative development, to media planning, buying and content services.

“Hakuhodo Digital Vietnam aims to provide actionable and business-effective digital business solutions for clients leveraging deep insight into “sei-katsu-sha” (the consumer),” said CEO Emmanuel James Mangahas.

“With the advent of the completely digitalised society in Viet Nam, we look forward to providing superior value as a member of the Hakuhodo Group," he said.

Viet Nam continued to enjoy robust economic growth, with a GDP growth rate of 7 per cent in the first three quarters of 2019, leading to the rapid adoption of digital services, the agency noted in a press release.

Mobile social media user numbers had also grown by around 16 per cent from last year, an astonishing rate compared to those of industrialised countries.

"All this has seen unprecedented need for information dissemination and product promotion measures leveraging digital media," it stated.

Hakuhodo has provided marketing solutions to global and local clients in Viet Nam through two core companies since 2002.— VNS