Miniso, a Japanese lifestyle brand, has announced it is increasing the number of shops in Viet Nam by 10 times through franchising, according to vtv.vn.— VNS Photo

Miniso, a Japanese lifestyle brand, has announced it is increasing the number of shops in Viet Nam by 10 times through franchising, according to vtv.vn.

Entering the Vietnamese market in September, Miniso currently has 28 shops in the country, mainly in Ha Noi, HCM City and Nghe An.

The brand planned to open 100 shops in Viet Nam in 2017 and will launch its initial public offering (IPO) in 2018. It also announced that singer Son Tung M-TP has been chosen as the brand ambassador in Viet Nam

Miniso was founded in Japan in September 2013 by Miyake Jyunya and his Chinese partner and president of the company Ye Guo Fu. The following month, they opened Miniso’s China office in Guangzhou. Miniso sells household tools, electronic accessories, beauty products, gifts and toys. Miniso’s products are familiar, but with new shapes and functions. — VNS