A view of the "The Herbalife Countdown Party 2024 - Live Your Best Life" at Đông Kinh Nghĩa Thục Square on December 31, 2023 and January 1, 2024. — Photo courtesy of the company
Herbalife Vietnam was the official title sponsor of the New Year celebration entitled “Welcome New Year 2024” for a second consecutive year in Hà Nội from December 31, 2023 to January 1, 2024.
The celebration was jointly organised by the Hanoi Department of Culture and Sports and the Vietnam Athletics Federation. The celebration included two main events, the music festival "Herbalife Countdown Party 2024 - Live Your Best Life" and the running event "Vietnam International Half Marathon 2024 powered by Herbalife".
"The Herbalife Countdown Party 2024 - Live Your Best Life" was a music party at Đông Kinh Nghĩa Thục Square featuring a lineup of top Vietnamese entertainers supported by impressive stage effects such as modern kinetic lighting and fireworks. The sophisticated blend of traditional musical instruments and electronic music throughout these performances also helped create unique experiences for the audience.
The "Vietnam International Half Marathon 2024 powered by Herbalife" is the first international standard half marathon in Vietnam licensed by the Asian Athletics Association. The route took participants past famous and beautiful roads and landmarks of Hà Nội, such as Hoàn Kiếm Lake pedestrian street, Hồ Chí Minh Mausoleum, Thanh Niên Street, Phan Đình Phùng Street, and Trấn Quốc Pagoda.
The tournament attracted about five thousand participants, professional national and international athletes, and amateur runners who can choose short, middle, and long distances of 5km, 10km, and 21km, respectively.
“Our continued sponsorship of this program aligns with our commitment to fostering the health and well-being of people and communities through promoting healthy active lifestyles and the power of good nutrition,” said Vũ Văn Thắng, General Manager of Herbalife Vietnam and Cambodia.
“We are very delighted that the New Year 2024 Celebration has received strong support and positive feedback from the community and relevant stakeholders. We hope that local residents and tourists have many joyful and memorable moments at the beginning of 2024 with our events, the grand music party and the international standard outdoor sports tournament,” Thắng added. — VNS