Herbalife sponsors global football star

Thursday, Jun 06, 2013 16:47

The global nutrition company, Herbalife, has announced that it will become the official nutrition sponsor of international football player Cristiano Ronaldo.

HCM CITY (Biz Hub)– The global nutrition company, Herbalife, has announced that it will become the official nutrition sponsor of international football player Cristiano Ronaldo.

The Portuguese international, who plays for Real Madrid in Spain, is recognised as one of the best players in the world on the pitch, and a global sports icon off the field.

Herbalife will work with Ronaldo to develop and optimize his personal nutrition programme and provide him with a range of sports nutrition products.

The five-year, multi-million dollar contract with Ronaldo includes global publicity rights and various joint promotional activities.

It also includes the opportunity for Herbalife and Ronaldo to work together to develop a new co-branded range of sports nutrition products.

"I believe strongly in the importance of nutrition for me as an individual, both on and off the field. I am looking forward to working with Herbalife, as a company that shares my passion and brings such expertise and knowledge in the area of sports nutrition," said Ronaldo.

Michael O. Johnson, chairman and CEO of Herbalife said Ronaldo was "someone who embodies our philosophy of good nutrition being at the core of a healthy, active life, and a key advantage in the competitive world of professional sport."

This agreement is part of Herbalife's broader sponsorship program aimed at promoting healthy and active lifestyles.

Ronaldo joins more than 100 other Herbalife-sponsored athletes, including a number of football teams around the world, such as LA Galaxy in the US.; FC Pumas in Mexico; Brazilian team Botafogo; Spartak-Moscow in Russia; and the national teams of Belgium and Venezuela. --VNS


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