The 2021 Green Consumption Campaign will be held from December 23 to January 5, featuring several activities and projects.

Organised by Sai Gon Giai Phong newspaper and Saigon Co.op, the annual campaign calls on the community to use environmentally friendly products and encourages businesses to increase their responsibility towards the community and the environment.

This year the campaign will include Green Spring - Healthy New Year - Healthy Lifestyle contest, Green Ambassadors programme, Online green handbook, Green action dance project, and Green Shopping - Healthy Lifestyle - Happy New Year promotion programme.

In addition, a Shopping Marathon that seeks to stimulate consumption of green, environmentally friendly and energy-saving products was held on the sidelines of the ceremony to launch the campaign in HCM City on December 23.

As soon as the campaign was launched, the organising committee received interest from more than 80,000 volunteers across the country on social networking platforms.

Nguyen Ngoc Anh, deputy editor-in-chief of Sai Gon Giai Phong newspaper, said the campaign helps to establish new consumption habit in society that is beneficial to the environment.

Tran Lam Hong, deputy general director of Saigon Co.op, said the supermarket chain expects to receive more than 5 million purchases at Co.opmart, Co.opXtra and Co.op Food during the campaign.

Saigon Co,op’s retail systems, including Co.opmart, Co.opXtra, Co.op Food, Co.op Smiles, and Cheers have launched activities to spread awareness about environmental protection across the country and stimulate consumption of green and energy-saving products.

They are offering significant discounts on more than 10,000 environmentally friendly products.

Loyal customers who take along environmentally-friendly bags when shop at the supermarkets will receive huge reward points.

Activities will be held at Co.opmart under the Green Ambassador programne to honour customers who buy products made by environmentally friendly businesses. VNS