Gold Food brand name launches

Friday, Jul 17, 2015 15:40

Gold Food products are officially introduced to the market after one month of trial. — VNS Photo Thu Ngan

HCM CITY (Biz Hub) — The Gotec Viet Nam Company Ltd on Thursday officially launched its new brand Gold Food after a one-month trial.

Gold Food is a new domestic brand name in the Vietnamese sauce and spice market. The new launch includes 15 different products, including soybean sauce, fish sauce, chili sauce, beef-flavour sauce and many kinds of spices.

To mark the launch, the company has organised a campaign called "Spices for Happiness" with many participating experts, who will talk about their cooking experiences and encourage men to share housework with their wives.

The market for sauces and spices has great potential in Viet Nam. However, it is now dominated by foreign companies with many famous international brand names. — VNS

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