In Viet Nam, Generali’s staff and agent volunteers helped build and adapt the programme’s parenting content into Vietnamese, promote these materials on social media and digital channels during their own work-from-home period to help extend the reach of the programme’s useful information to local parents and caregivers. – Photo Generali Vietnam
Generali Vietnam Life Insurance LLC (Generali Vietnam) launched an online community programme to support families with young children during social distancing due to COVID-19.
The programme provides useful “parenting in times of stress” content, developed by University of Oxford’s Parenting for Lifelong Health initiative (PHL), in collaboration with UNICEF, WHO and other international organisations. Generali Group’s The Human Safety Net (THSN) foundation has supported the creation of the unique collection of parenting tips and advice by adapting more than 2,000 pieces of content in over 20 different languages.
Specifically, amid the COVID-19 emergency and ramped up social distancing measures, the programme provides practical parenting tips and advice covering 16 different topics such as “Parenting during COVID-19”, “Create a happy environment in a small space”, “Family harmony at home”, “Anger management advice”, “Keeping children safe online”, “Quality time” and “Looking after oneself”.
Generali Vietnam also leveraged and embedded useful parenting content from the community education programme “Sinh Con, Sinh Cha” to supplement and enrich parenting resources, thereby offering greater benefits to parents during the pandemic.
“I am very pleased that many Generali volunteers globally including Viet Nam’s continue to demonstrate their innovative and human touch behaviours and take prompt action to implement a practical online community initiative amid the evolving COVID-19 situation across the globe. I hope that this programme can help ease the stress and concerns of many Vietnamese families so we can navigate the pandemic steadily and with great optimism all together,” said Generali Vietnam CEO Tina Nguyen.
The online community initiative is a continuation of a series of Generali’s efforts aimed at supporting Viet Nam’s COVID-19 emergency. In June, Generali successfully launched the fundraising initiative “Stepping across Viet Nam – Spreading the wings of love”, contributing VND1.5 billion to support Viet Nam’s COVID-19 responses in the most impacted provinces as well as the Vietnamese Government’s Vaccine Fund.
In addition, Generali also provided medical equipment to frontline hospitals, offered special financial support for staff, agents and customers unfortunately infected with COVID-19 and supported the community music project “Viet Nam oi! Danh bay Covid!” (Vietnam! Fight off Covid!) sponsored by the Ministry of Health.
In 2020, Generali Group created an Extraordinary International Fund of up to 100 million euros dedicated to the fight against the COVID-19 emergency on an international level, in Italy and 50 countries where Generali operates.
In Viet Nam, after ten years of operation, Generali Vietnam currently has a nationwide network of more than 70 GenCasa (agency offices) and customer service centres, serving over 400,000 clients. — VNS