Generali Vietnam announces new Chief Executive Officer

Monday, Oct 16, 2023 16:46

Chief Executive Officer of Generali Vietnam Nguyễn Phương Anh. — Photo courtesy of the company

Generali Vietnam, on October 16, has announced the appointment of Nguyễn Phương Anh as Chief Executive Officer of Generali Vietnam, subject to the approval by the local regulator.

Prior to her appointment as CEO of Generali Vietnam, Nguyễn Phương Anh held various senior leadership roles in the life insurance and banking industries across diversified distribution channels of retail banking, digital commerce, marketing, distribution training and partnership distribution, including bancassurance and corporate agency.

Anh possesses extensive technical and managerial expertise. Her knowledge of market insights, coupled with strong leadership skills and a customer-centric mindset is well suited to lead Generali Vietnam in pursuing a sustainable growth strategy and achieving the company’s ambition of becoming a “Lifetime Partner” to customers.

“Being the profitable growth engine for our Group in the coming years, Asia including Việt Nam is a key region and we are committed to investing in our people to strengthen our leadership in accordance with our Lifetime Partner 24 strategy,” said Jaime Anchustegui Melgarejo, CEO, Generali International.

“I am truly excited for this appointment by Generali Group,” says Anh. “Our business in Việt Nam has gone from strength to strength and I’m looking forward to keeping this momentum and continuing to serve our valued customers in the country.”

Established in Việt Nam in 2011 with the motto of “Simpler, smarter, customer-centric”, Generali Vietnam has quickly established itself as a leading life insurer in the country with a strong focus on product development and customer experience.

With diverse distribution channels and a nationwide network of more than 100 GenCasa (agency offices) and customer service centres, Generali Vietnam serves nearly 500,000 clients across the country. — VNS

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