FWD Vietnam Insurance Company has won the "Marketing Initiative of the Year" award at the 2018 Asia Insurance Awards.

This is the first such award for a life insurance company in Viet Nam, the company said.

The Asian Insurance Awards are given by Insurance Asia magazine to honour the best strategies and campaigns in the industry across Asia.

More than 100 senior executives from 30 companies and 15 countries attended the awards ceremony.

"We are very honoured to receive this prestigious award," Vuong My Phung, deputy general director of marketing & brand strategy, FWD Vietnam, said.

“This is another proof of our vision for changing the way people feel about insurance. With the message ‘Get ready to live – Song day tu hom nay’, FWD has brought a new, innovative and different image of life insurance to Vietnamese; it is still protection but more positive and active.”

Since its entry into Viet Nam in 2016 FWD has carried out impressive marketing campaigns such as branding on Grab and Uber, introducing the hit song "Get ready to live”, and for the first time introducing and distributing cancer insurance products on Tiki.vn.

FWD Group has a presence in Hong Kong and Macau, Thailand, Indonesia, the Philippines, Singapore, Viet Nam, and Japan, offering life and medical insurance, general insurance and employee benefits. — VNS