Nguyễn Khoa Hồng Thành , PNJ’s senior marketing director, receives the award from Forbes Vietnam.— Photo Việt Hùng

PNJ has been named among Forbes Vietnam’s top 25 leading consumer goods and industrial companies in 2023.

This year’s list focuses on companies in the consumer goods and industrial sectors, and determines brand value based on financial data.

PNJ ranks third in the list and retains its first position in the personal consumer goods industry.

It is the only jewellery company in the list, with its brand value assessed at US$130 million, nearly 2.5 times up from 2016.

PNJ said it is refreshing - regenerating the company and repositioning its brand along with the expansion of customer segmentation.

It is also working to optimise operations and pursuing a long-term strategy of opening new stores, improving the distribution network, and the efficiency of new marketing programmes, it said.

It has a multi-channel sales system with nearly 400 stores across the country and official stores on e-commerce platforms and sales websites.

PNJ has won a number of prestigious honours from local and international organisations this year such as Vietnam's Most Valuable Jewelry Brand from Brand Finance and for “Marketing Initiative of the Year” from Retail Asia. — VNS