Rita Mokbel was appointed as Head of Ericsson Vietnam. — Photo courtesy of the firm
Ericsson on Monday announced the appointment of Rita Mokbel as Head of Ericsson Vietnam. In this new role, Rita will be responsible for driving the company’s business and overseeing its operations in Việt Nam.
In addition, Rita will continue with her role as the Head of Global Customer Unit Telenor, supporting the Telenor Group in its transformation journey. Rita continues to be a member of the regional executive leadership team of Ericsson Southeast Asia, Oceania and India.
With over 14 years at Ericsson in both regional and global senior leadership roles, Rita has demonstrated experience in general management, strategy, sales, business development, operations management, and technology consultation. She has successfully navigated diverse stakeholders such as communication service providers, governments and enterprises across continents such as Europe, Asia, Africa, and America, each with distinct challenges and needs. Her ability to spearhead complex digital transformations, revitalise business accounts, and architect significant growth showcases her adaptability and strategic foresight.
Nunzio Mirtillo, Head of Ericsson Southeast Asia, Oceania and India said: “Việt Nam is a fast growing market that is embracing mobile connectivity to accelerate digital transformation. With Rita’s extensive experience of working in the telecom industry and with Ericsson, I am confident that Rita, together with her team, will continue to deliver on our commitment to support Việt Nam’s sustained socio-economic development and accelerated digital economy journey, driven by science, technology and innovation. I would like to thank Denis Brunetti for the strong foundation he has created for Ericsson in Việt Nam in collaboration with our customers, industry and broader business community.”
Rita Mokbel said: “I am delighted to take on the role of leading our talented team and working with mobile service providers in Việt Nam to ensure that the country stays at the forefront of 5G developments, sharing our technical capabilities as well as our global, regional, and local market insights. We will leverage Ericsson’s technology leadership to contribute to Việt Nam's technological advancement and economic growth.”
In terms of her academic qualifications, Rita holds a PhD in Financial Engineering, alongside a master’s degree in telecommunications engineering and a second master’s degree in modelling and computer simulation. She also holds executive programme certifications from globally renowned institutions like Oxford and the Massachusetts Institute of Technology, with specialisations in Fintech and Artificial Intelligence.
Rita is also a member of Rise Tide Europe and Seeders, LWAF, esteemed groups of business angels with a mission to catalyse innovation and fortify the entrepreneurship ecosystem. — VNS