Leaders of companies and E&E channel at the event supporting Vietnam Online Shopping Day – Online Friday and the 2023 E-commerce Week at Vạn Hạnh Mall in HCM City. — Photo Courtesy KIDO Group

Entertainment & E-commerce (E2E) channel announced it will support Vietnam Online Shopping Day – Online Friday and the 2023 E-commerce Week, which are set to start this week.

The E-commerce Week is taking place from November 27 to December 3, while the Vietnam Online Shopping Day - Online Friday is scheduled to run from 0:00 on December 1 to 12:00 on December 3.

During the week and Online Friday, the E2E channel will post a series of video clips about the e-commerce week and Online Friday on their channel on TikTok.

In addition, E2E will also have many solutions to help consumers improve their knowledge about counterfeit and fake goods. Also, many measures to protect consumers of E2E channel will also be strengthened.

To advertise and expand the events, E2E has co-operated with many partners, including associations, enterprises and brands. Under the co-operation, they will encourage their members to join the programmes as well as display their technological products.

E2E was recently launched by KIDO Group to develop an entertainment and e-commerce channel on TikTok to stimulate consumption, promote trade activities on social media and help companies connect with consumers.

E2E is a place to post interesting videos reviewing fashion, food and product experiences.

It will regularly carry entertainment performances and exclusive entertainment videos in co-operation with international and local media and entertainment corporations.

The launch is a response to the boom in social marketing, with combined entertainment-trade activities and live-stream shopping becoming a trend, and consumers preferring to have shopping and entertainment experiences at the same time.

Since its launching in 2014, e-commerce week has strongly developed, contributing to the development of a competitive e-commerce in the country. — VNS