Cricket snack REC REC - the brand created by two leading foodtechs in Viet Nam, CricketOne and FoodMap, has successfully raised US$7,524.46 through crowdfunding. This is a strong head start, marking the collaboration of start-ups.
After three days on the Indiegogo platform in five different countries, REC REC was able to raise SG$10,000 from individual investors, including the most demanding markets such as the US, Singapore, Australia and Taiwan. This is an outstanding performance for both Cricket One and FoodMap.
In the collaboration, CricketOne is mainly in charge of production and packaging while FoodMap is in charge of MarComm and sales.
Dried cricket snack REC REC has an original flavour and gorgeous spices, promising an enjoyable experience for customers. Right after its launch, REC REC quickly received an 80 per cent positive feedback from users.
REC REC dried cricket snack has three flavours: Wasabi, Salted Egg and Cheese. REC REC is currently selling at Farmers Market stores and ecommerce platforms such as FoodMap.asia, Lazada, Shopee.
CricketOne is the leading large-scale cricket farming company in Viet Nam and Asia. CricketOne currently has a closed, multi-storey farming system, applying IoTs technology to control and regulate the farming environment optimally. CricketOne also owns three patents related to the design of farming equipment, and an automatic harvesting system to ensure homogeneity of the environment.
FoodMap is the only agriculture-focused technology start-up in Viet Nam, enabling food manufacturers to digitise and expand direct connections with consumers, and deliver a safe, quality agricultural shopping experience to the end consumers.
With more than 200 suppliers and 2,000 domestic and imported agricultural products, FoodMap.asia is currently a major agricultural e-commerce platform in Viet Nam. — VNS