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| Zalo (left) is a partner of Coca Cola in the second summer campaign trao Coca-Cola, trao c?m xuc (Share a coke, share a feeling) to hit the Vietnamese consumers.— VNS Photo |
HCM CITY (Biz Hub) — Coca Cola has launched its second summer campaign, trao Coca-Cola, trao cam xuc (Share a coke, share a feeling), using 41 special emoticons on its bottles.
Viet Nam is the first market to implement this campaign, following the success of a campaign to put names on Coca Cola bottles last year.
The special emoticons represent "sexy", "wonderful", nice, "like", "love", "hug", "twinkling" and "stylist" .
From Viet Nam, the campaign is expected to spread to more than 200 countries and territories.
On this occasion, Coca Cola in partnership with Zing.vn and Zalo, will promote the use through music and chatting. —VNS