Coca-cola launches its Coca-cola zero sugar

Friday, May 20, 2022 14:00

Photo courtesy of Coca-Cola Viet Nam

Coca-Cola Zero is launching its latest global campaign #ZeroWords designed to challenge and inspire centennials, or Generation Z fans - for whom social media is their go-to source of entertainment - to interpret the effervescent or fizzy taste of Coca-Cola Zero without using any words, across their own social platforms using a unique collection of dynamic digital stickers and gifs.

Nguyen Lan Yen, marketing director of Coca-Cola Vietnam, said: “We’re excited to have the Gen Zs try out the great taste of Coca-Cola, Zero Sugar and have them interpret how its taste is too good for words. We are looking forward to the creative visual interpretations that these young people will come up with in this latest #ZeroWords campaign.”

Globally, Coca-Cola has gathered inspirational non-verbal creators to interpret its indescribable taste, without using words, in a series of visually dynamic films to be launched on their social platforms.

In Viet Nam, Coca-Cola® is working with different and talented local content creators who can show people how they can express themselves with zero words whenever they enjoy Coca-Cola Zero. The brand also hopes to invite more people to try and taste the zero-sugar drink.

Seeing how expressive and creative centennials are, Coca-Cola is releasing a collection of visually dynamic animated digital stickers to help bring to life the indescribable yet deliciously effervescent taste of Coca-Cola Zero – from exploding hearts to disco dancers to kiss marks.

To learn more about Coca-Cola #ZeroWords, check out the hashtag or visit the official pages of Coca-Cola on Facebook. — VNS

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