By integrating CleverTap’s solution into its digital banking platform, Übank will be able to drive user engagement more efficiently for payment, deposit and spending.

It will enable Übank to personalise the user experience using real-time behavioural data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. 

Marc-Antoine Hager, regional vice president, sales, at CleverTap, said: “We are excited to support Übank in their digital journey to serve millions of users in Việt Nam. Powered by our AI driven and automated marketing capabilities, Übank can optimise its digital campaigns and achieve higher user engagement.”

Việt Nam is one of the key markets for CleverTap in Southeast Asia. According to the 2021 e-Conomy SEA report by Google, Viet Nam will be the fastest-growing internet economy in the region in the next 10 years. 

CleverTap has been present in Việt Nam since 2020 and is rapidly expanding its footprint. 

Its customers around the world include FPT Play, Central Retails, Galaxy Education, Air Asia, Carousell, Vodafone Idea, SonyLIV, Daimler, Gojek, and Premier League. — VNS