CJ CheilJedang, a subsidiary of South Korean conglomerate CJ Group, on Monday announced a new vision for its food business in Viet Nam.

Accordingly, focus will be on four main factors -- health, quality, hygiene and safety.

“Viet Nam is considered a strategic market of CJ CheilJedang in Southeast Asia,” company general director Kim Chul Ha said, adding that his firm has been expanding its food business in the country over the past few years.

The company has injected nearly VND1.4 trillion (US$61.5 million) in developing a complex with food processing and research and development (R&D) facilities, along with conducting food safety research in the country, aimed at providing customers safe and quality products.

The under-construction complex in HCM City’s Hiep Phuoc Industrial Zone is slated for completion in July 2018, providing 70,000 tonnes of products annually.

Besides this, CJ CheilJedang also acquired 71.6 per cent stake in CJ Cau Tre Food Joint Stock Co, which specialises in making frozen food from seafood, meat and tea products. CJ CheilJedang is currently the company’s largest shareholder.

Earlier, the mother company, CJ Group, set a target of generating $700 million from food revenue in Viet Nam by 2020, introducing more quality and safe products to the market. – VNS