Customers queue up to buy dragon fruit at a Big C supermarket in Ha Noi. — Photo enternews.vn

About 500 tonnes of dragon fruit from the southern province of Binh Thuan are expected to be sold at Big C supermarket and GO! Market chains nationwide until Sunday.

Customers can buy Binh Thuan’s special fruit directly from growers and co-operatives at Big C supermarket and GO! Market chains for VND23,900 (more than US$1) per kilo.

To enhance the brand of Binh Thuan dragon fruit, supermarkets are also offering processed food and drinks such as smoothies, juices and cakes made of dragon fruit.

Binh Thuan is Viet Nam's hub for dragon fruit, most of which is exported to China.

The provincial People's Committee has worked with Thailand’s Central Group, which owns the Big C chain, to promote the Binh Thuan dragon fruit brand in the domestic market.

Dragon fruit is a key agricultural product of Binh Thuan Province, according to a representative of the Central Group. The fruit is also part of the national "One Commune, One Product" promotion programme that the group is supporting. — VNS