An online seller conference organised by Amazon Global Selling. — VNS Photo

Amazon Global Selling has announced plans to set up a seller centre in Vietnamese language and a new dedicated global selling support team in Ha Noi.

Gijae Seong, head of the company’s global selling support team in Viet Nam, said: “As one of the most dynamic emerging countries in the East Asia Region, Viet Nam has a strong manufacturing base.

Made-in-Viet Nam products like home decor, apparel, kitchen, tools, and home improvements on Amazon have been recognised by global customers. As cross-border e-commerce further develops this year, it is good timing for Viet Nam sellers to go online to set up global business and presence.

“With an extended local support team, we hope to assist Amazon online stores help Vietnamese businesses unleash their potential and promote made-in-Viet Nam products.”

The seller centre is a localised dashboard that would not only open up easier access and better experience for sellers throughout the selling process, but also help improve their operation efficiency significantly, the company said.

Its launch was done during the company’s first current online seller conference recently.

This year Amazon has launched more than 135 free tools and services to help sellers grow their sales on its store.

With its competitive advantages in manufacturing and favourable domestic environment, Viet Nam is considered a country with great potential for further development of cross-border e-commerce. Its sellers are becoming popular among global customers thanks to their quality products at competitive prices as proven by the increased presence of brands such as Trung Nguyen Coffee and Biti’s. — VNS