AIA, Tiki tie up for country’s 1st and digital insurance partnership

Tuesday, Jul 06, 2021 15:00

AIA Vietnam and Tiki announce the country’s first comprehensive exclusive insurance and digital platform partnership. — Photo courtesy of the company

AIA Vietnam and Tiki have announced a partnership that will enable the latter’s millions of customers to gain access to life and health insurance solutions via its e-commerce platform.

They will also jointly explore collaboration opportunities to meet the diverse and increasing financial needs in the country.

Wayne Besant, CEO of AIA Vietnam, said: “This unique and first-to-market partnership starts a new era of personal life insurance in Viet Nam. Together, united by a shared vision to deliver seamless health and protection to Vietnamese families, we will focus on three distinct areas: lifestyle benefits and innovative distribution, distinctive digital health and wellness offerings and other financial and e-commerce propositions.

“We believe with Tiki’s existing assets and market leadership, we can bring an accessible and enhanced customer service proposition to make a difference in the lives of the people of Viet Nam. We are very excited to extend AIA Vietnam’s market leadership and work together with our partner, Tiki.

“At AIA, we are committed to our purpose of helping people live healthier, longer, better lives. For the first time, we will offer bite-size protection and lifestyle-related products on the Tiki platform. Through this digitally-driven partnership, we will offer products tailored to customers’ life stages building on the proven track record we have created thanks to our strong agency force and bancassurance partnerships.”

Tran Ngoc Thai Son, founder and CEO of Tiki, said: “Partnering with a global leader like AIA allows us to embrace that vision by creating personalised life and health insurance solutions for everyone, every need and every circumstance in a seamless, digital-first experience on our platform.

“This strategic partnership fuses AIA's world-class expertise in insurance and Tiki's deep, hyper-local understanding of Vietnamese consumers to create what we hope to be the simplest, hassle-free online insurance shopping experience.” — VNS

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