The launch event for Hảo Hảo BIG 100 g in Hà Nội on Friday. — VNS Photo

Acecook Việt Nam’s new product, Hảo Hảo BIG 100 g instant noodles, will officially be available at grocery stores, supermarkets, and shopping centres nationwide from May 27.

The new instant noodle product has been created in response to consumer demand.

According to a survey of over 2,000 customers nationwide last year, a significant number said that eating one Hảo Hảo 75 g pack was insufficient, but two packs left them too full.

With an 30 per-cent increase in net weight to 100 grams it is hoped that the new product will meet the demand of consumers with bigger appetites and provide more noodles for a satisfying meal, especially main meals.

“We hope that the launch of Hảo Hảo BIG 100 g will best meet consumers' needs for fullness, particularly main meals, allowing Hảo Hảo to maintain its brand position as a favorite brand, " said Shimamura Masafumi, Marketing Director of Acecook Việt Nam, at the launch event for the new product in Hà Nội on Friday.

" We have enough confidence to expect that the market for large-sized noodles in Việt Nam will still have room to grow significantly in the future.”

Acecook Việt Nam and their noodles continued to lead the Vietnamese instant noodle industry, last year Hảo Hảo was the only instant noodle brand recognised as one of the top ten brands in Việt Nam. — VNS