AB InBev’s new brand identity system. — Photo courtesy of the company

Global brewing giant with a presence also in Viet Nam, Anheuser-Busch InBev, has announced its new global purpose: ‘We dream big to create a future with more cheers.’

The announcement goes along with global purpose and global strategy will better position the company to lead growth in the alcoholic beverages industry.

It also announced a new brand identity system. With the new symbol, AB InBev tells the story of their corporate brand with three key principles, which are inclusive(capturing the action of cheers, bringing people together, and lifting-up communities), natural(using natural ingredients and stewardship of the plant’s resources), and local (local roots and global reach and distribution).

Enhancing the ESG (environment, social and governance) is just as crucial as AB InBev's future strategy and purpose.

This programme is part of the foundation for AB InBev to continue supporting and building development communities around the world.

Representative of AB InBev, Trương Văn Toàn, head of Legal and Corporate Affairs, said: "In parallel with this announcement of the new global purpose, Anheuser-Busch InBev also introduced a new brand identity system, with the bright gold color along with the message "To a future with more cheers” it is a great combination, a strong affirmation for the journey of AB InBev globally and AB InBev Vietnam together creating long-term value and build a more sustainable, inclusive and rewarding future. A future with more cheers.”

Founded in 1366, AB InBevcurrently owns more than 630 beer brands covering 150countries.— VNS