HÀ NỘI — The renowned German household brand WMF has officially launched its first flagship store in Hà Nội, signalling a new chapter in its expansion into the Vietnamese market.

Headquartered in Geislingen an der Steige, Germany, WMF has been a member of the Groupe SEB family (France) since late 2016. It is renowned for its premium kitchenware, cookware, cutlery, and tabletop accessories.

Oliver Naccache, Executive Vice President of Emerging Markets & Asia Pacific and Member of Groupe Seb, said: “While many Southeast Asian markets are already well-established, we believe Việt Nam is a land of opportunity for premium brands. With rapidly growing consumer trends and increasing attention to quality of life, Việt Nam is the perfect starting point for WMF’s long-term journey in the region.”

Emphasising user experience, WMF is dedicated to offering premium household products designed to meet the growing demands of Vietnamese consumers, he said. 

James & Partners Trading Joint Stock Company (JPT) has been appointed by WMF as its exclusive distributor and strategic partner in Việt Nam. Together, the companies are dedicated to not just selling products, but also shaping a new premium kitchenware market that reflects a refined, modern lifestyle.

To mark this significant milestone, WMF is introducing a new range of fully automatic coffee machines in the Vietnamese market, crafted to cater to diverse user preferences while delivering an authentic, European-style coffee experience. — VNS