People experience VTC Now at the launching ceremony. — VNS Photo

Viet Nam Television Corporation (VTC) on Tuesday officially launched the multi-media content delivery system – VTC Now.

The over-the-top system will be published based on popular digital foundations such as Android, iOS, AndroidTV, Tizen, WebOS and Web.

VTC Now provides a content store combining VTC’s modern contents and traditional programmes of the broadcaster Voice of Viet Nam (VOV). The application aims to satisfy watching, listening, reading and interacting demands of modern users.

In addition to providing dozens of TV and radio channels, VTC Now could update breaking news daily in all areas as well as updates of transport, weather, health which are individualised.

VTC Now was developed by VTC based on Accedo technological foundation, using computing of Brightcove and content delivery network (CDN) of Akamai and solutions of other prestigious firms such as Ateme, Cleeng and Avenia.

Nguyen Kim Trung, VTC’s director said VTC Now would be a start in accessing to multi-media trend based on smart phones and TV to quickly spread TV and radio contents to people both inside and outside the country.

Armay Guo, marketing director of Brightcove Company said it was easy to develop OTT application. However, television would face with big challenges in implementing OTT to provide contents to customers who are changing TV watching habit quickly.

"We are excited about future of Viet Nam’s television as well as TV digitalisation process. We are proud to be a part of a successful story of VTC’s OTT service,” she said. — VNS