A Vietnamese booth at the THAIFEX-Anuga Asia exhibition in Bangkok, Thailand. — Photo Tran Quynh

Eighteen food and beverage enterprises led by the High Quality Vietnamese Product Business Association are displaying their products in Bangkok at THAIFEX-Anuga Asia, the region’s largest food and beverage trade fair.

They are showcasing some unique and healthy products that meet consumers’ evolving post- COVID-19 pandemic such as lotus seed milk, lotus tea, dried lotus seeds, fruit jam pie, organic mango, coconut candy, bottled fresh coconut water with strawberry and salted lemon flavours, coconut butter, green skin pomelo, Habanero chilli sauce, fresh freeze-dried celery juice, eggplant products, pennywort powder, and others.

According to the association, the Vietnamese products exhibited at the event meet international standards and are especially good for health.

Besides taking part in the fair, the Vietnamese businesses will also take part in a study tour, visiting large factories, wholesale market and farms, and meet Vietnamese businesses in Thailand and local ones.

They will also call on the Vietnamese ambassador and trade office in Thailand and interact with the Thai Food Processing Association to learn about consumer trends, innovations in food processing and trading, difficulties faced by Vietnamese agricultural products in penetrating the Thai market and long-term solutions to enable them to get a firm foothold there.

Organised by the Thai Department of International Trade Promotion, the Thai Chamber of Commerce and Koelnmesse, THAIFEX-Anuga Asia runs from May 24 to 28 both offline and online.

It has 11 food segments, attracted over 1,200 exhibitors and 2,500 high-profile buyers, and hopes to get 40,000 visitors.

According to the organisers, it is a world-class platform for entrepreneurs to interact, join business matching events, explore new opportunities to expand their trade, and get insights into new and emerging food and beverage trends. — VNS