The national carrier Vietnam Airlines has been honoured in the ‘Top 10 Vietnamese Brands’ at an award ceremony for the country’s most famous and competitive brands in Ha Noi on Monday.

The event is organized annually by the Vietnam Intellectual Property Association to honour enterprises in a period of increasing integration and international competition.

The awards are voted on by leading experts from agencies and organisations that establish and enforce intellectual property rights and related associations, such as the National Office of Intellectual Property, National Institute of Intellectual Property and Viet Nam Consumer Protection and Standards Association.

Voting is based on criteria including consumer perceptions, circulation, brand prestige and business results of branded products and services, which all have to satisfy strict standards and achieve outstanding results in each criterion.

The event is expected to help businesses learn more about the benefits, protection methods, and prevention of trademark infringement in the domestic as well as international market.

This is the fourth consecutive year that Vietnam Airlines has received the award. — VNS