Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Viet Nam’s national brand at US$235 billion, a year-on-year increase of 16 per cent.

This makes the country among the top 50 most valuable national brands in the world.

The Viet Nam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year.

In Southeast Asia, Viet Nam’s brand value ranked sixth and $613 billion lower than the leading country in the region Indonesia.

Brand Finance gave the A+ rating to Viet Nam’s national brand, which meant “strong”. Singapore and Switzerland maintained their positions as the strongest national brands with rating AAA+.

According to London-based Brand Finance, due to the efforts of a national mark programme called “Vietnam Value”, Viet Nam’s processed food industry now contributes upwards of $17 billion of the country’s exports. The apparel industry makes up over $22 billion of exports.

“These economic contributions are absolutely crucial for Viet Nam’s overall growth and would not have been entirely possible without the concentrated efforts by Viet Nam’s Government,” the report said.

Viet Nam has implemented the national programme “Viet Nam Value” since 2003.

Topping the world’s most valuable national brands of Brand Finance this year was the United States (US) with a value of $25.899 trillion, followed by China ($12.779 trillion), Germany ($5.147 trillion), the United Kingdom ($3.750 trillion) and Japan ($3.598 trillion).

The report also mentions factors that have positive impacts on the US national brand value include falling tax rates, a business-friendly environment and the perception that Donald Trump’s presidency is helping corporations.

Brand Finance measures the strength and value of the national brands of 100 leading countries. — VNS