Businesses at the trade event. — Photo courtesy of KOTRA Hanoi

The Korea Trade-Investment Promotion Agency in Hanoi (KOTRA Hanoi) has arranged nearly 100 meetings between Vietnamese importers and 16 businesses from Buk-gu District and Gwangju City, South Korea, in a trade event this week.

Korean businesses have showcased high-quality products within their respective specialities, spanning cosmetics and skincare items, fruit-extracted beverages, traditional Korean foods, textiles and garment products, advanced technological devices like specialised water filtration systems for hospitals and farms, disinfection machines, environmentally safe industrial cleaning chemicals, and specialised management software.

Representing the Gwangju City delegation, Kim Sang Beom, Director of Organicmaru Company, expressed his delight, stating: "This marks the first time Organicmaru has introduced our natural milk and juice products to the Vietnamese market. We view Việt Nam as a highly promising market with a growing middle-class population. Therefore, we believe that Organicmaru's organic products will be quickly embraced by Vietnamese consumers in the future."

Rajun Lee, Director of JRJ INC Company, praised the productive discussions with Vietnamese importers, emphasising the potential of the Vietnamese market for their specialised shampoo products. She acknowledged the challenges in market access and finding suitable partners but expressed optimism about positive outcomes following this direct trade promotion.

Many memoranda of understanding and import contracts were signed during the event.

As of October 2023, KOTRA Hanoi has organised over 40 trade events, both physical and virtual, bringing together Korean business delegations and potential Vietnamese importers. Trade promotion activities will continue to be intensified in the coming months to contribute to the early achievement of the US$100 billion target in bilateral trade. — VNS