HÀ NỘI — World-renowned Italian luxury furniture brand Minotti has opened its first monobrand store in Hà Nội, the debut location in Việt Nam.

Speaking at the grand opening, Renato and Roberto Minotti, co-CEOs of Minotti, described the inauguration as “a historic moment for us”.

“Hà Nội is a vibrant, dynamic city with a growing interest in design. We are excited to offer Vietnamese customers the chance to experience our lifestyle and are proud to consolidate our presence in one of the most promising emerging markets in Southeast Asia for Made in Italy,” Minotti said.

This event marks a pivotal moment in the luxury furniture market in Việt Nam, bringing the elegance of ‘Made in Italy’ to a rapidly evolving region to redefine the landscape of high-end living.

Opened in partnership with EuroStyle, Minotti’s exclusive distributor in Việt Nam, the store is located in the heart of Hoàn Kiếm District. Its beautifully preserved French colonial-style façade creates a striking first impression, welcoming visitors into a space that seamlessly embodies Minotti’s distinctive lifestyle.

Designed by Minotti Studio – the company's creative department – the showroom spans two floors and thoughtfully reflects the local surroundings, seamlessly blending the essence of the place with the brand’s distinctive identity.

The showroom’s interiors reflect a careful balance of Feng Shui principles and Vietnamese cultural elements, creating an inviting and immersive atmosphere.

According to CEO Hoàng Đặng, EuroStyle’s collaboration with Minotti reflects its dedication to enhancing design standards in Việt Nam.

“The Minotti monobrand store represents a new chapter in the country’s journey towards embracing high-quality, sophisticated interior design,” he said. — VNS