A view of 7th Taiwan Excellence which is taking place at Aeon Mall Long Bien in Ha Noi. — VNS Photo

HA NOI (Biz Hub) — The seventh edition of Taiwan Excellence, a campaign to promote top Taiwanese products in Viet Nam, begins today at Aeon Mall Long Bien in Ha Noi.

The three-day event will see the display of products of 43 brands in different fields such as ICT, home appliances, healthcare and fitness, besides transportation that have won the Taiwan Excellence Award.

Representative of the Taipei Economic and Cultural Office in Viet Nam Richard R C Shih said the launch of the seventh Taiwan Excellence event in Viet Nam, in which many Taiwanese brands are participating, was attributable to domestic consumers' support to good-quality Taiwanese products across several years.

In his speech at the press conference on Thursday, Shih said he hoped Taiwanese products showcased at this year's event would be always chosen by Vietnamese customers, contributing to enhanced relations between Viet Nam and Taiwan.

Taiwan Excellence is an international campaign organised by the Bureau of Foreign Trade under the Ministry of Economic Affairs, and implemented by the Taiwan External Trade Development Council, with the purpose of introducing and promoting cutting-edge Taiwanese products.

After six successful years, Taiwan Excellence has created a great opportunity for Vietnamese customers to experience top products from outstanding and global Taiwanese brands.

Bilateral ties between Viet Nam and Taiwan has developed significantly in the past few years.

According to the Foreign Investment Agency, Taiwan is Viet Nam's fourth largest source of foreign direct investment, having invested more than US$1 billion in the first half of this year.

The latest addition brings Taiwanese investment in Viet Nam to about $31.87 billion, making Taiwan rank fourth among 116 countries and territories investing in the country. — VNS