Tags rural consumers More people in rural areas shopping online Saturday, Apr 10, 2021 Rural consumers increasingly shop online, among internet users, 46 per cent are engaged in online shopping activities. Rural areas emerge as lucrative new market: Nielsen Friday, Jul 14, 2017 Urbanisation brings rural consumers, accounting for 68 per cent of the country’s 90 million people, closer to their counterparts living in towns and big cities and to a diversified media world, according to Nielsen’s recent Rural Mythbuster study.
