The Vietnam Technological and Commercial Joint Stock Bank (Techcombank) will adopt Salesforce, a customer relationship management company, to help deliver a cloud-based, connected and personalised experience to customers.
Saigon Thuong Tin Commercial Bank (Sacombank) has hired SAP, a global leader in enterprise application software, for its customer relationship management (CRM) project, which consists of functions like sales, service, marketing, and integrated database analysis.