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consumer market

Middlescents, an untapped consumer market: research

Middlescents, an untapped consumer market: research

Middlescents represent a largely untapped consumer market for numerous businesses, experts said.
VN should produce green, clean goods to win over European consumers: Eurocham

VN should produce green, clean goods to win over European consumers: Eurocham

Vietnamese companies must understand trends in the EU consumer market, which is undergoing a significant shift towards green and clean goods that meet international labour and environmental standards, Eurocham said.
Brands urged to prepare for changes in VNs consumer market

Brands urged to prepare for changes in VN’s consumer market

A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.
Efforts to stimulate domestic consumer market continue as pandemic threatens exports

Efforts to stimulate domestic consumer market continue as pandemic threatens exports

Many provinces and cities have launched programmes this year to promote local consumer demand to support businesses as the COVID-19 pandemic continues to affect exports.
Ample goods, steady prices mark Tet in HCM City

Ample goods, steady prices mark Tet in HCM City

The HCM City consumer market was steady during Tet (Lunar New Year) holiday, according to the city Department of Industry and Trade.
Generation Z key consumers: Nielsen

Generation Z key consumers: Nielsen

It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.
Big potential in logisitics industry

Big potential in logisitics industry

Increasing competition among private and foreign enterprises shows the market’s attractiveness towards suppliers and the potential for development in the growing Vietnamese consumer market.
Foreign brands up the ante in fashion market

Foreign brands up the ante in fashion market

The competitive pressure exerted on domestic fashion firms by the increasing presence of world renowned brands is unavoidable, but it could have positive impacts in the long run, experts say.