Coffee and tea chains no longer have it as easy as they did before the pandemic. However, giants in the fields of real estate, retail, and FMCG keep entering the industry, according to insiders.
Despite the impacts of the COVID-19 pandemic, competition between coffee chains in Viet Nam has become increasingly fierce with more giants trying to grab a slice of the lucrative market.
Since entering Viet Nam last October, Thailand’s leading beverages chain Cafe Amazon has opened an outlet each in Ben Tre, Tien Giang and Tra Vinh provinces and HCM City, and has plans to expand across the country.
