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Vietnamese brands

100 most valuable Vietnamese brands on the limelight

100 most valuable Vietnamese brands on the limelight

This year’s Brand Finance Vietnam 100 Report was also released to provide a comprehensive picture of the valuations.
Building Vietnamese brands to reach the world - an urgent task: experts

Building Vietnamese brands to reach the world - an urgent task: experts

Developing worldwide Vietnamese brands is a desire as well as a difficult problem facing experts, government leaders and businessmen.
Trends come and go, but can businesses capitalise?

Trends come and go, but can businesses capitalise?

The recent fever and subsequent decline of two Vietnamese shoe brands has prompted an inquiry: Will Vietnamese brands be able to capitalise on the trends and opportunities that emerge on social media?
Trade offices are eyes and ears for Vietnamese companies: MoIT

Trade offices are eyes and ears for Vietnamese companies: MoIT

Vietnam''s Ministry of Industry and Trade (MoIT) has announced that the country''s trade representative offices overseas will assist businesses and exporters in keeping up-to-date with local health and sanitary standards and protecting Vietnamese brands from misinformation.
Vietnamese brands aim for Chinese market

Vietnamese brands aim for Chinese market

Some Vietnamese brands had been successfully marketed and sold widely in China such as Ca phe Sai Gon, Vicosap, Sao Thai Duong cosmetics, Lipo and Tipo snacks.
Vietnam Airlines among top 10 Vietnamese brands

Vietnam Airlines among top 10 Vietnamese brands

It’s the second time the national flag carrier has been named in the list as well as the 500 largest enterprises in the country.
Vietnamese brands gain foothold in international markets

Vietnamese brands gain foothold in international markets

Brands from Viet Nam have gained more recognition and value in recent years, according to the Director of the Trade Promotion Agency, Vu Ba Phu.
Vietjet ranked in top 50 leading Vietnamese brands in 2020

Vietjet ranked in top 50 leading Vietnamese brands in 2020

Vietjet has been honoured among the 50 leading Vietnamese brands in 2020 with a brand value of US$108.9 million for the fifth consecutive time by Forbes Vietnam. 
Vietnamese brands see demand at Alibabas 2020 11.11 Global Shopping Festival

Vietnamese brands see demand at Alibaba’s 2020 11.11 Global Shopping Festival

Skincare, health supplements and food products were among the most sought-after products at Alibaba’s 11.11 Global Shopping Festival this year, forming the bulk of cross-border products purchased by Chinese consumers. Southeast Asian brands, including from Việt Nam, were a key...
Vietnamese brands expected to be a highlight amid COVID-19

Vietnamese brands expected to be a highlight amid COVID-19

Vietnamese brands are expected to shine in the global supply chain, said Minister of Industry and Trade (MoIT) Tran Tuan Anh in a letter of congratulations to the country’s community on Viet Nam Brand Day.
Vietnamese mobile phone companies unable to compete with foreign giants

Vietnamese mobile phone companies unable to compete with foreign giants

Vietnamese mobile phone manufacturers face severe competition, and struggling to retain market share, from foreign players across segments, experts warn.
Deputy PM wants to increase value of Vietnamese brands

Deputy PM wants to increase value of Vietnamese brands

Ten years after the campaign’s launch, many Vietnamese goods have won domestic customers'' trust
Experts discuss promoting Vietnamese trademarks

Experts discuss promoting Vietnamese trademarks

Vietnamese enterprises need good trademarks to succeed in the global market, according to Le Doan Hop, former minister of Information and Communications.
Trade promotion to focus on innovation this year

Trade promotion to focus on innovation this year

The Trade Promotion Department under the Ministry of Industry and Trade said it will focus on innovative campaigns to expand export markets.
Ha Noi launches Promotion Month 2018

Ha Noi launches Promotion Month 2018

Ha Noi’s Department of Industry and Trade will launch the Ha Noi Promotion Month 2018 on November 9th along with a vote to award the most-liked Vietnamese brands.