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Vietnam National Brand

Vietnam National Brand Week to be held from April 15

Vietnam National Brand Week to be held from April 15

According to the Vietnam Trade Promotion Agency (VIETTRADE) under the Ministry of Industry and Trade (MoIT), communication campaigns on Vietnam Brand Day, April 20, will be launched on mass media during the event.
National-branded products showcased in Germany

National-branded products showcased in Germany

The event aimed to promote Việt Nam’s products and services, while fostering trade relationships with German companies.
Vietnamese firms learning importance of branding: conference

Vietnamese firms learning importance of branding: conference

The Vietnam Value Programme has brought home to businesses the importance of brands, which hold the key to increasing the value of products and enterprises.
Firms told brand building is key to success

Firms told brand building is key to success

Vietnamese enterprises need to make greater efforts to build their brand names to gain a competitive edge amidst rapid international integration.
Viet Nams 2019 national brand value reach 247b, in strong brand group

Viet Nam's 2019 national brand value reach $247b, in strong brand group

Viet Nam’s national brand value increased US$12 billion to reach $247 billion in 2019, up 5.4 per cent over 2018’s value, according to the Brand Finance''s National Brands 2019.
Viet Nam pushes up national brands

Viet Nam pushes up national brands

Viet Nam has set a target of having more than 1,000 products recognised as national brands between 2020 and 2030, marking an increase of 20 per cent.
More effort needed to boost national brand value

More effort needed to boost national brand value

Greater effort is needed to boost Viet Nam’s national brand value so as to earn higher export value, heard at a forum on Wednesday within the framework of the National Brand Week Programme.