2025 Decision Lab Bank Satisfaction Rankings revealed

Monday, Apr 21, 2025

The rankings are based on the YouGov BrandIndex Positive Satisfaction Score, a comprehensive brand health tracking tool that gathers daily data from over 350 brands in Việt Nam.

Top-performing banks in Việt Nam unveiled

Sunday, Mar 23, 2025

The 2025 rankings reveal a slight decline in overall brand health scores across the banking sector, which is attributed to reduced marketing investments in 2024. As banks scaled back promotional efforts, the market stabilised, resulting in minimal shifts in brand...

Top brands in Việt Nam in 2024 revealled

Sunday, Dec 29, 2024

Shopee dethroned Samsung, which held the number one spot for three consecutive years, marking a turning point in Việt Nam''s e-commerce landscape. 

Vietnam Airlines named as the most considered travel brand

Friday, Jun 07, 2024

Việt Nam''s travel and tourism landscape is brimming with opportunities for growth in 2024. Despite some changes in the score, the top companies remain.

KFC tops the Decision Lab Best F&B Rankings for the second year

Sunday, May 12, 2024

The Vietnamese F&B market is expected to boom in 2024, marked by the expansion of restaurants and coffee chains.

Top 10 retail brands in Việt Nam announced

Monday, Mar 11, 2024

Released by Decision Lab, YouGov’s exclusive partner in Việt Nam, the rankings reveal the top general retail brands in terms of overall brand health and the most improved brands over the past year.

Samsung tops the Decision Lab Best Brand Rankings for the third year in a row

Friday, Dec 22, 2023

Released by Decision Lab, YouGov’s exclusive partner in Vietnam, the Decision Lab Best Brand Rankings 2023 reveals the top brands in terms of overall brand health and the most improved brands over the past year.

Toyota leads VN’s first-ever automotive brand ranking

Tuesday, Sep 19, 2023

Unveiled by Decision Lab, the exclusive partner of YouGov in Việt Nam, the ranking is based on data from YouGov BrandIndex, a syndicated brand tracker that collects data on over 400 Vietnamese brands daily. This is also the first automotive ranking in...

KFC tops Decision Lab F&B rankings in Việt Nam

Friday, Jul 21, 2023

Released by Decision Lab, YouGov’s exclusive partner in Việt Nam, the Decision Lab F&B Rankings 2023 is for major brands in the F&B market with several outlets.

Cautious consumers hope to ride out financial turbulence.

Tuesday, Jul 04, 2023

Looking ahead, consumers expect to remain cautious with their personal finances, with around half of those invested in savings, gold, and securities planning to invest more in the next 12 months.