Under the annual trade promotion programme being implemented by the Ministry of Agriculture and Rural Development (MARD), there will be continued efforts to boost exports and increase consumption at home.
In addition to traditional distribution channels, through e-commerce initiatives, local products, especially One Commune One Product (OCOP), gain faster and more effective exposure to consumers nationwide compared to traditional channels, which is particularly beneficial for newly established firms.
With long-standing agricultural production, poetic landscapes and ancient villages, Việt Nam''s agricultural and rural areas have the potential for tourism development. Nguyen Minh Tien, director of the Agricultural Trade Promotion Center, spoke with Vietnam News Agency about the issue.
Nguyen Minh Tien, director and chief of the Central Coordination Office for New Rural Development under the Ministry of Agriculture and Rural Development, talks about the digitalisation in OCOP development on the Economic Focus programme of Vietnam News Agency Television.
