According to recent research by Meta, Viet Nam has the highest rate of BM adoption among the surveyed countries, with 73 per cent of Vietnamese consumers surveyed using BM to reach out to businesses.
Zalo is the most popular messaging app among Vietnamese children with 26.37 per cent of users preferring it, while YouTube remains the leading entertainment app in most Southeast Asian countries including Viet Nam (16.33 per cent), a study by global...
The messaging application Rakuten Viber (Viber) has announced that its messaging platform increased overall engagement by 15 per cent for its 1 billion registered global users.
iPrice Group, Southeast Asia’s product discovery and price comparison platform, raised a new round of funding from messaging app Line’s venture capital arm, Line Ventures.
A new regulation requires mobile operators in Viet Nam to ensure at
least 92 per cent success rate for short messaging services (SMS) with
delivery time not exceeding 20 seconds.