The internet and smartphones are offering manufacturers and retailers the opportunity to promote their products via effective methods of communication.
With increasing incomes, consumers are paying greater attention to products of high quality and health foods, and producers and distributors need to focus on such products.
Fast moving consumer goods are expected to have another year of strong growth in 2018 and rise 6-7 per cent over the preceding year, according to a Kantar Worldpanel report on Viet Nam FMCG market.