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FMCG market

Factors influencing Việt Nams FMCG market

Factors influencing Việt Nam’s FMCG market

Kantar Worldpanel has a positive outlook for Việt Nam’s economy, saying that despite obstacles and short-term headwinds, the long-term economic trajectory remains robust.
FMCG market forecast to grow by 6.4 per cent in urban areas in 2021

FMCG market forecast to grow by 6.4 per cent in urban areas in 2021

The fast moving consumer goods sector is forecast to grow at 6.4 per cent this year in the country’s four major cities and 8.7 per cent in rural areas, according to global data and consulting company Kantar Worldpanel.
Viet Nam beauty market boasts excellent growth potential

Viet Nam beauty market boasts excellent growth potential

The personal care sector has enjoyed strong growth of 7 per cent a year on average, higher than the fast moving consumers goods (FMCG) market, thanks to the skincare and make-up segment.
As rural residents drink more milk, the dairy market grows

As rural residents drink more milk, the dairy market grows

Nguyen Thi Duyen, 35, from the rural commune of Duc Thuong in Ha Noi, spends an extra VND500,000(US$21.5) on milk after her 11 year-old son was said to be “shorter than others” in his class.
Positive outlook for FMCG sector

Positive outlook for FMCG sector

Fast moving consumer goods are expected to have another year of strong growth in 2018 and rise 6-7 per cent over the preceding year, according to a Kantar Worldpanel report on Viet Nam FMCG market.