The internet and smartphones are offering manufacturers and retailers the opportunity to promote their products via effective methods of communication.
As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to relevant advertising that targets the right customers.
The repair of a major internet submarine cable, SE-ME-WE 3 (SMW-3), has been delayed again, meaning Vietnamese internet users will see slower speeds for longer.
More Vietnamese mobile internet users access social networks daily than any other activity with their device, reported Appota in its report on the Vietnamese mobile market in the first months of 2017.
Internet users across the globe are yet to figure out how to use passwords effectively to protect themselves online, a recent study by Kaspersky Lab has found.
The Department of Telecommunications under the Ministry of Information
and Communications will do research and publish figures on Internet
users in Viet Nam in 2015.
Forty-five per cent of Vietnamese smartphone owners used their device
during their last purchase, the highest rate in the region, according to
a recent study carried out by Internet giant Google.
The number of Internet users in Viet Nam had reached 36 million and of
them 25 million were Facebook users, according to a survey by Denmark''s
market research agency Epinion.
Viet Nam, along with the US, India and Germany, have the greatest
number of Internet users affected by phishing attacks, with the total
number doubling since last year, computer security company Kaspersky Lab
says.
Vietnamese businesses will get an opportunity to understand the potential of mobile marketing from experts, well-known advertising companies, and market research firms at a seminar to be held in HCM City tomorrow.