The Foreign Agricultural Service under the US Department of Agriculture is partnering with MM Mega Market Vietnam to introduce US foods and beverages to Vietnamese consumers under the “United Tastes - Khám Phá Mỹ Vị Hoa Kỳ” programme.
Asian consumers are increasingly adventurous about experiencing new foods and beverages, according to the Vietnamese High Quality Products Business Association.
The US’s Small Enterprise Assistance Fund through its subsidiary, the SEAF Women’s Opportunity Fund, has invested in and lent to Organica Investment Joint Stock Company, one of Viet Nam’s leading retailers and distributors of organic and natural foods and beverages.