The global trend of utilising co-branded credit cards is opening doors for Vietnamese businesses to enter the global market, meeting the rising expectations of consumers, experts said.
Online food delivery application Baemin Vietnam on Tuesday announced a partnership with Shinhan Bank to launch a co-branded credit card named "Gourmet Member" with a credit limit of VND100 million. Cardholders will also receive attractive Baemin gift packages valued at up to VND6.9 million ($277).
Joint Stock Commercial Bank Southeast Asia, BRG Group and Vietnam Airlines Corporation (Vietnam Airlines) have launched a co-branded credit card called SeATravel, with many premium privileges and incentives, including deals on aviation, resorts, golf and shopping.
Sacombank, FLC and Visa have launched two co-branded credit cards for individual and corporate customers, with many elite privileges to optimise customers’ benefits when using the products and services of both parties.
VPBank was honoured by Shopee as an impressive strategic partner in 2020-2021 for the successful implementation of VPBank-Shopee co-branded credit card product.
Sacombank and e-shopping site Tiki have launched a promotion programme for the co-branded Sacombank Tiki platinum card with total prizes of nearly VND300 million (US$12,932) on offer.
The Saigon Union of Trading Co-operatives (Saigon Co.op) and the Women’s Union of HCM City on October 12 announced the launch of a co-branded membership card.
On Wednesday, Viet Nam Joint Stock Commercial Bank for Industry and
Trade (VietinBank) organised the product launch for the co-branded
international credit card, VietinBank–Vietnam Airlines –JCB.