Canada Brand campaign begins

Saturday, Dec 14, 2024

The ‘Canada Brand’ campaign began on Friday at Lotte Mart in HCM City’s District 7, showcasing the finest Canadian foods to Vietnamese customers.

ITL Corporation honoured at Việt Nam Value National Brand 2024

Tuesday, Nov 12, 2024

ITL Corporation is proud to receive Việt Nam Value National Brand 2024, marking an important milestone on the journey to become the first billion-dollar Transportation and Logistics Company in the country.

Brand management will help sustainable business development, experts say

Tuesday, Nov 05, 2024

A brand is not simply a name, logo or slogan, but also the entire experience for customers interacting with a product or service, making the enterprises easily recognisable compared to other businesses in the same industry or field.

Việt Nam's national brands to be honoured in early November

Tuesday, Oct 29, 2024

Việt Nam ''snational brands in 2024 will be honoured at a ceremony slated for November 4 in Hà Nội, which features 359 exemplary products and businesses that represent Việt Nam’s national brands.

Hà Nội accelerates agricultural brand building

Wednesday, Oct 16, 2024

The capital city aims to help agricultural cooperatives meet the requirements of international markets for food safety and traceability.

100 most valuable Vietnamese brands on the limelight

Saturday, Oct 12, 2024

This year’s Brand Finance Vietnam 100 Report was also released to provide a comprehensive picture of the valuations.

Việt Nam's second rice brand enters picky Japanese market

Wednesday, Oct 09, 2024

Japonica - AAN has become the second Vietnamese rice brand to have entered Japan, with a ceremony held on October 9 to debut the produce.

Việt Nam National Administration of Tourism and Nestlé Vietnam promote culinary tourism

Wednesday, Oct 02, 2024

The Tourism Information Centre under the Việt Nam National Administration of Tourism (VNAT), and MAGGI Brand, a division of Nestlé Vietnam, have launched a collaboration programme called "Exploring golden ingredients: elevating Vietnamese cuisine to new heights”, with an aim of...

Dutch Lady supports Yagi-hit victims

Monday, Sep 23, 2024

The Dutch Lady milk brand belonging to FrieslandCampina Vietnam has carried out a charity programme to provide nearly 70,000 servings of fresh milk to people affected by Typhoon Yagi in Ha Nam and Yen Bai provinces.

Traveloka EPIC sale teams up with Ninh Dương Lan Ngọc

Monday, Aug 05, 2024

Traveloka launches its EPIC sale - an online travel promotion with their new brand ambassador - actress Ninh Dương Lan Ngọc.

Việt Nam-Japan joint venture to build over 50 cinema complexes in VN

Thursday, Aug 01, 2024

Beta Media (Vietnam) and Aeon Entertainment (Japan) on July 31 announced the establishment of a joint venture for building and operating a chain of premium cinemas, investing in film production, and distributing Vietnamese, Japanese and other language films in Việt...

Vingroup launches 'Strong Vietnamese Spirit - For a Green Future' campaign

Wednesday, Jun 26, 2024

Vingroup launched the ''Strong Vietnamese Spirit - For a Green Future'' campaign to promote the development of a world-class Vietnamese electric vehicle brand (VinFast) and drive the green transition.

HCM City kicks off fifth Golden Brand Award

Wednesday, Jun 26, 2024

Oganisers of the award - the HCM City Department of Industry and Trade and the Saigon Times Group - said it will soon begin receiving nominations. 

From beans to brews: strategic approaches driving café chain success

Thursday, Jun 20, 2024

The Food & Beverage (F&B) market in Việt Nam is a vibrant and ever-changing industry, driven by shifting tastes, evolving customer demands, and a constant need for innovation. Customers seek for indulgence and are presented with a plethora of choices....

Rita Võ launches Lux Hovo brand, new showroom in District 8

Monday, Jun 10, 2024

RITA Võ Group opened the Rita Võ Home Pro High-end Furniture and Construction Materials Center and the Lux Hovo brand in HCM City''s District 8.