The tourism sector of Hà Nội reported total revenue during the 4-day National Day holiday at VNĐ2.2 trillion (US$89.4 million), just behind HCM City with VNĐ3 trillion.
While 2023 marked a pivotal recovery for post-pandemic tourism, 2024 is set to be the year of sustainable growth. Many regions are capitalising on tourism as a key economic driver, with rising visitor numbers and revenue strengthening their destination appeal.
Many tourists report that their visits to Việt Nam primarily involve sightseeing, beach outings, strolling and taking photos. Tourist destinations still lack a wide variety of entertainment and recreational services.
A recent survey conducted by Vietnam Report JSC has unveiled an optimistic outlook, with 66.7 per cent of businesses in the tourism and hotel industry expressing confidence in more favourable prospects this year.
Large pools of internet users are expected to be the foundation for the development of smart tourism and accelerating digital transformation in the sector.
Experts forecast a positive outlook for travel stocks after two years being battered by the COVID-19 pandemic. However, Vietnamese tourism businesses still have to face many difficulties and challenges.
The investment of domestic and foreign investors in tourism infrastructure, especially resort real estates, poor rural areas have been turned into enchanted destinations for tourists, making Viet Nam more attractive to investors.
The global hotel and resort sector is recovering well from the COVID-19 pandemic with improvements on occupancy and room rates, and Việt Nam is no exception, Mauro Gasparotti, director of Savills Hotels Asia Pacific, said.
Viet Nam’s tourism has stepped up eight places on the 2021 Tourism and Travel Development Index (TTDI), according to the World Economic Forum (WEF) Report.
After a bad year for business in 2020 as the COVID-19 pandemic shut down travel around the world, Viet Nam''s tourism revenue fell even further this year.
Given Viet Nam’s successful control of COVID-19, experts in tourism and hospitality have predicted a positive outlook for Viet Nam’s tourism post-COVID crisis.
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