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Brand Finance

100 most valuable Vietnamese brands on the limelight

100 most valuable Vietnamese brands on the limelight

This year’s Brand Finance Vietnam 100 Report was also released to provide a comprehensive picture of the valuations.
From beans to brews: strategic approaches driving café chain success

From beans to brews: strategic approaches driving café chain success

The Food & Beverage (F&B) market in Việt Nam is a vibrant and ever-changing industry, driven by shifting tastes, evolving customer demands, and a constant need for innovation. Customers seek for indulgence and are presented with a plethora of choices....
15 VN banks listed in Brand Finance Banking 500 2024 ranking

15 VN banks listed in Brand Finance Banking 500 2024 ranking

In the recently released ranking, Vietcombank is the Vietnamese bank with the highest brand value in 2024. Globally, Vietcombank ranks 133rd, up 4 positions compared to 2023.
Nestlé honoured as the worlds most valuable food brand

Nestlé honoured as the world's most valuable food brand

Nestlé (brand value up 8 per cent to US$22.4 billion) once again earns the title of the world’s most valuable food brand, according to a new report from leading brand valuation consultancy, Brand Finance.
Viettel named most valuable telecoms brand in Southeast Asia

Viettel named most valuable telecoms brand in Southeast Asia

At 234th position globally, Viettel is the only brand of Việt Nam and the only telecoms one of Southeast Asia listed in the 2023 rankings.
Viet Nams nation brand value up 11 per cent

Viet Nam's nation brand value up 11 per cent

Viet Nam fared relatively well in terms of agricultural ratings, social media engagement, and the nation''s response to COVID-19, adding 11 per cent to its nation brand value.
Viet Nam climbs three spots in global soft power rankings

Viet Nam climbs three spots in global soft power rankings

Viet Nam was the only country among the 10 member states of the Association of Southeast Asian Nations (ASEAN) to improve its ranking this year.
Viettel jumps 32 places in Brand Finance Global 500

Viettel jumps 32 places in Brand Finance Global 500

The telecoms firm, valued at US$6.016 billion (up 3.4 per cent from last year), remains the only Vietnamese brand and also the only Southeast Asian telecoms brand in the rankings.
Agribank up 17 places in Brand Finance Banking 500

Agribank up 17 places in Brand Finance Banking 500

The Vietnam Bank for Agriculture and Rural Development (Agribank) jumped 17 spots to rank 173rd in the recently announced Brand Finance Banking 500 list for 2021, which featured the most valuable and strongest banking brands in the world.
Viet Nam becomes fastest growing nation brand

Viet Nam becomes fastest growing nation brand

Viet Nam has become the fastest growing nation brand in the Brand Finance’s ranking this year, with its brand value skyrocketing by 29 per cent to US$319 billion.
VPBank named in the global 300 most valuable banking brands: Brand Finance

VPBank named in the global 300 most valuable banking brands: Brand Finance

Viet Nam Prosperity Joint Stock Commercial Bank (VPBank) jumped 81 spots to rank 280th in the Brand Finance Banking 500 announced early this month which featured the most valuable and strongest banking brands in the world.
Viet Nams 2019 national brand value reach 247b, in strong brand group

Viet Nam's 2019 national brand value reach $247b, in strong brand group

Viet Nam’s national brand value increased US$12 billion to reach $247 billion in 2019, up 5.4 per cent over 2018’s value, according to the Brand Finance''s National Brands 2019.
VPBank continues to be the strongest private bank brand in VN

VPBank continues to be the strongest private bank brand in VN

VPBank continues as the most powerful private bank in the market in 2019 in a new report published by the global brand rating organisation Brand Finance, published on September 24 in Ha Noi.
Brand Finance announces top 50 most valuable brands in Việt Nam

Brand Finance announces top 50 most valuable brands in Việt Nam

The global independent firm of Brand Finance has ranked Viettel, VNPT and Vinamilk among the top three of the 50 most valuable local brands.
Viet Nam should promote local brands globally

Viet Nam should promote local brands globally

Viet Nam has many strong brands within the country, but they are not yet able to compete with others in the region, not to mention the global market.