Sai Gon Beer Alcohol and Beverage Corporation (Sabeco) on Friday unveiled its biggest ever promotion programme offering customers the chance to win eight Mercedes GLC200 cars and 8.88 million beer bottles.
Viet Nam is the holy grail for global beer companies, with the market continuing to grow while many others have flatlined, but the competition is fierce.
The Saigon Beer, Alcohol and Beverage Corporation (Sabeco) produced nearly 1.73 billion litres of beer in 2017, an increase of 7 per cent compared to the previous year and exceeding 5 per cent against the year target.
The Ministry of Industry and Trade (MoIT) on Monday sold entire its 343.6 million shares (53.6 per cent) of the Saigon Beer, Alcohol and Beverage Corporation, receiving an estimated US$4.89 billion.
Shares of Viet Nam’s biggest brewer Sabeco will be sold at an initial price of VND320,000 (US$14) apiece during the sale of the State’s majority stake in the company, whose shares are coded SAB on the HCM Stock Exchange.
Sai Gon Beer, Alcohol and Beverage Corporation (Sabeco) announced its net profit in the first quarter of 2017 rose 18.8 per cent year-on-year to VND1.12 trillion (US$49.78 million).
The HCM Stock Exchange (HOSE) has approved the listing of Viet Nam’s largest brewer Sai Gòn Beer, Alcohol and Beverage Corporation (Sabeco) at a starting price of VND110,000 per share (US$4.89).
Ha Noi Beer, Alcohol and Beverage Corporation (Habeco) held a
ribbon-cutting ceremony for Ha Noi-Quang Tri beer factory at Quan Ngang
Industrial Zone on December 14.