TAG Heuer opens boutique in HCM City

Swiss luxury watch brand TAG Heuer on January 15 opened a TAG Heuer Boutique at Saigon Centre in HCM City’s District 1.

The TAG Heuer Boutique that opened on January 15 at Saigon Centre in HCM City’s District 1. — VNS Photo Gia Loc

Swiss luxury watch brand TAG Heuer on Wednesday opened a TAG Heuer Boutique at Saigon Centre in HCM City’s District 1.

The boutique features the brand’s latest global retail concept, a brainchild of the company’s in-house design and architectural team.

It is awash in red and grey hues to reflect the brand’s avant-garde and unencumbered approach to luxury horology. A recurring motif is the triangle shape appropriated from TAG Heuer’s famous shield logo. — VNS

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