HCM City — Sun Life Vietnam Life Insurance Company Limited (Sun Life Vietnam) has been awarded the 'Best Customer Service Life Insurance Company – Vietnam 2024' by the UK-based International Finance Magazine.

The International Finance Magazine Awards Committee selected and recognised Sun Life Vietnam based on evaluations of product solutions, customer service experience with transaction convenience, its business model and the technology platform.

Director of International Finance Magazine, Sunil Bhat said: “We have awarded Sun Life Vietnam as the 'Best Customer Service Life Insurance Company – Vietnam 2024' in recognition of their uncompromising commitment to customer satisfaction, innovative service solutions and personalised care, which set them apart in the industry. Sun Life Vietnam's dedication to understanding and addressing the unique needs of its clients not only facilitates trust but also enhances the overall customer experience.”

Sun Life Vietnam has been implementing the 'Client Impact' strategy through innovative solutions, enhancing service quality to create a more seamless and satisfying customer experience. The Best Customer Service Life Insurance Company award for 2024 reflects the improvement and increase in various customer service metrics recently.

CEO of Sun Life Vietnam, Luc Nhon Ly said: “Our comprehensive and synchronised improvements in 2024 in customer care services, insurance policies management processes and financial solution advising have helped us achieve the highest customer satisfaction index for Sun Life in Asia.

"We operate as a digital-focused company committed to enhancing the experience for customers and partners through creativity we are supported by a strong, flexible and a reliable technology foundation."

Sun Life Vietnam is a 100 per cent foreign-owned life insurance company, fully backed by the Sun Life Group. The company has a charter capital of VNĐ17.94 trillion (US$706.3 million) and operates across various domains, including life insurance, health insurance, reinsurance and capital investment. — VNS